Website proposal for TruForce Epoxy

Three directions for the new truforceepoxy.com

Each option below is a working preview you can open and click through on your phone or computer. They share the same goal: more calls and estimate requests from homeowners across the East Valley and the Phoenix area. They differ in look, feel and the features that stand out.

Prepared October 15, 2026Queen Creek, AZPreviews, not the live site

The options

Open each one and picture a customer landing on it from a Google search. Which one would make you call?

Option A

Shop Floor

Dark, confident, and built to get calls. Your phone number stays pinned at the top of the screen. The page walks a homeowner from the problem to the fix: what a full-flake polyaspartic floor is, how each layer goes down, and why it holds up in Arizona heat.

  • Cutaway diagram of the coating system, layer by layer
  • Side-by-side epoxy vs. polyaspartic comparison
  • Eight-step install process and a full FAQ
  • Call button and estimate form always within reach
Best ifYou want a site that feels like the shop and pushes hard for the estimate.
Open Option A

Option B

Showroom

Bright, friendly and interactive. It feels like walking into a showroom. Visitors pick a flake blend and chip size and watch the floor sample change, then choose their garage size to see a typical install and cure timeline.

  • "Design your floor" sample board with six flake blends
  • Garage-size picker that shows install and cure times
  • Searchable list of every city you serve
  • Comparison table and an install-day timeline
Best ifYou want visitors to play with the floor and picture the result before they call.
Open Option B

Option C

Field Guide

The authority site, with a blog. A warm, editorial look that reads like an Arizona floor guide. Alongside the services and estimate form, it carries three finished articles that answer the questions people type into Google and ask ChatGPT. That earns visits before someone is ready to buy.

  • Blog with three complete articles: polyaspartic vs. epoxy in Arizona heat, what affects cost, and how to clean a flake floor
  • Quick-facts guide to Arizona garage floors
  • Full service list, comparison table and FAQ
  • Room to add new articles every month
Best ifYou want to be the company that explains it best, and show up in AI answers.
Open Option C

Every city gets its own page

Google and AI assistants favor pages written for one specific city. So each place you serve gets a page of its own, with local neighborhoods, local questions, and an estimate form already set to that city.

Example: Gilbert

This is the Gilbert page, built in the Option A style. It names Gilbert neighborhoods, answers Gilbert-specific questions, and links back to the main site. The same page can be made in any of the three looks, for every city below.

Open the Gilbert page

Your service area, 20 cities

  • Queen Creek
  • San Tan Valley
  • Gilbert
  • Mesa
  • Chandler
  • Tempe
  • Phoenix
  • Ahwatukee
  • Scottsdale
  • Paradise Valley
  • Fountain Hills
  • Apache Junction
  • Gold Canyon
  • Sun Lakes
  • Florence
  • Coolidge
  • Maricopa
  • Casa Grande
  • Glendale
  • Laveen

Built into all three

Whichever look you choose, the groundwork is the same.